As part of an experiment for my forthcoming book Brandwashed, I lined up 20 babies between the ages of 14 and 20 months. I then handed each one a BlackBerry. No sooner had their soft chubby fists reached out to take the phone from me than they touched the screen expecting it to light up. When nothing happened, a few stuck it in their mouths whilst others moved on to something more interesting.
These babies, all under two years old, have already been converted to the Apple brand.” —What Apple Babies Reveal About Our Tech Routines — Fast Company